Service 02
Organic and Paid Ads
Organic reach and targeted Meta campaigns, tracked and optimised against your business goals.
Overview
What’s included in Organic and Paid Ads
We combine organic reach with paid Facebook and Instagram campaigns to put your brand in front of the right people — then monitor, test and optimise every campaign, from awareness through to sales.
21 deliverables across 4 areas
Strategy & Targeting
- Organic Content Distribution Strategy
- Organic Reach & Engagement Planning
- Meta Ads Strategy
- Audience Research & Targeting
- Custom Audience / Lookalike Audience Setup
Campaign Types
- Awareness Campaign
- Engagement Campaign
- Traffic Campaign
- Lead Generation Campaign
- Sales/Conversion Campaign
- Remarketing/Retargeting Campaign
Setup & Launch
- Facebook Ads Campaign Setup
- Instagram Ads Campaign Setup
- Ad Creative & Copy Requirement Preparation
- Pixel / Conversion Tracking Coordination
- Campaign Launch
- Google Ads (when included in the agreed package)
Optimization & Reporting
- Campaign Monitoring & Optimization
- A/B Testing
- Budget & Performance Optimization
- Ads Reporting
How It Works
Our process
Goals & Research
We define what success looks like and research your audience.
Strategy & Targeting
We choose campaign types, audiences and a budget plan.
Setup & Tracking
Campaigns, creatives and conversion tracking are prepared.
Launch & Test
Campaigns go live and we test variations to find what performs.
Optimise & Report
We adjust budget and targeting and report results regularly.
FAQ
Organic and Paid Ads questions
Which ad platforms do you run?
Meta (Facebook and Instagram) is our core platform. Google Ads is included when it is part of your agreed package.
Is the ad budget part of your fee?
Ad spend and our management fee are agreed separately in your proposal, so you always know what goes to the platform.
How soon will I see results?
Paid campaigns typically start showing results within about two weeks, while optimisation continues over the following weeks.
Do you set up the Facebook Pixel?
We coordinate Pixel and conversion tracking with you or your web developer so results can be measured accurately.
Do you design the ads?
We prepare the creative and copy requirements. Design production is handled through our Content Creation service or your own team.
Still have questions?
Talk to our team — we respond within 24 hours on business days.
Explore More
Related services
Lead Generation
Meta lead ads, landing pages and lead forms — with leads organised, filtered and tracked.
Social Media Marketing
Strategy, content calendar, publishing and community management for Facebook and Instagram.
Content Creation
Planned, on-brand posts, carousels, captions and campaign creatives, ready to publish.
Ready to start with Organic and Paid Ads?
Get a free audit and a tailored proposal from our team.